With Christmas just around the corner, we’re all likely to be seeing a lot of perfume adverts on the telly. We helped out on one of them recently for Penhaligon’s new sent, Iris Prima. The tag line is “spirit of the ballet” and the shoot took place at the Royal Academy of Dance. The idea behind the commercial centred around dance and our projection experience was utilised by the production company, Good Egg for the projection effects seen in the advert. The challenge was to project what appears as light coming in through a window moving across the studio. To do this, we put the projector on a large camera tripod so that the image could be moved around the room. The content needed live manipulation too but our own little christmas elf, Steve created a custom software solution which worked like a dream! Event Projection – Where Creativity Meets Technology.