Back in 2009 Event Projection was approached by Production company Blink for a projection mapping on car project. We worked with them in creating the TV commercial for the new Ford S-Max Car which hit our screens in May 2009.
Projection mapping onto a car was relatively ground breaking at the time, and Blink trusted Event Projection’s expertise with technical production and vast experience with projection.
The brief was ambitious, with bespoke 3D animation projected onto the interior and exterior of the car. 3D modelling was used beforehand to calculate the position of the Christie Roadster HD18K projectors. With such detailed content, it was imperative that every pixel fell onto the correct part of the car. The projectors were also equipped with twist pro modules for image warping and blending.
Footage playback was courtesy of LAN synced MacBook Pro laptops, Playback Pro software and a Vista Spyder video processor.
To find out more about projection mapping on car projects, or indeed any other ground breaking projection stunts, give our expert team a call.
