Chris from Is This Good got in touch with us to help with their shoot for Audi. The brief was to creatively demonstrate Audi’s new LED Matrix headlights for a TV Commercial. The sophisticated lights eliminate the need to dip headlights when driving at night. The matrix of LED’s in each headlamp is linked with light sensors. When it sensors oncoming traffic headlights it switches off only the segment of the beam required resulting in a far better view of the road.

This was shown in the advert by shining the lights (and 2 12K projectors) at an 8m wide LED screen. This was linked to a media server that shut off the relevant pixels of the projectors when the oppose part of the LED screen was white. It’s hard to explain but the result is beautifully simple!